Reporting & KPIs
Turning search analytics data into actionable business intelligence for product, marketing, and operations teams.
Why Reporting Matters
Raw search analytics data becomes truly valuable only when it is transformed into meaningful reports and KPIs. These outputs help identify issues in your search setup, detect anomalies, and highlight opportunities to improve relevance, conversions, and user satisfaction.
The reports below are based on real-world implementations (with obfuscated product names). They illustrate the kind of insights that can be generated from detailed search interaction logs.
1. Keyword Performance Report
This report shows how each keyword performs in terms of Add-To-Cart (ATC) and Order conversions, along with positional click behavior.
| Query | Count | ATC | Order | min | avg | max | ATC/Count | Order/Count | #atcratio | #totalratio | multipl |
|---|---|---|---|---|---|---|---|---|---|---|---|
| iligie (rm) | 443 | 324 | 241 | 10 | 10 | 132 | 0.73 | 0.74 | 3 | 3 | 9 |
| wernae (rm) | 395 | 278 | 191 | 19 | 19 | 78 | 0.70 | 0.68 | 7 | 21 | 147 |
Insight: For example, "wernae (rm)" shows an unusually high average clicked position of 19, suggesting that relevant products for this keyword appear much deeper in the results than ideal.
2. Product Performance by SKU
This report maps SKUs to the keywords that drive clicks and conversions, showing positional data for the most frequent query per product.
| SKU# | Count | Queries | MostFreqQueryRM | CountQ | QueryM | MinPos | Average | MaxPos |
|---|---|---|---|---|---|---|---|---|
| 000000F2015010600324 | 346 | frasposua (tl)[114], frasposua (rm) | frasposua (rm) | 99 | 1 | 1 | 1 | 1 |
Insight: This view allows you to detect products that have good conversion rates despite poor visibility, or identify SKUs that need better keyword coverage.
3. Zero-Result and Abandoned Searches
These reports help identify high-frequency queries that fail to produce results or that produce results but fail to engage users.
- Zero-Result Searches: Often caused by gaps in catalog data or missing synonyms.
- Abandoned Searches: Suggest that results may be irrelevant or unattractive (e.g., poor pricing, missing promotions).